The Tipping Point By Malcolm Gladwell - 1558 Words

Social Experiments Epidemics and trends have changed people’s view around the world about what they like and what is good. In Malcolm Gladwell’s The Tipping Point it breaks downs trends and explain how they work. It starts off with three types of people coming together to get the trend to the public, Connectors, Mavens, and Salesman. In the novel Gladwell goes into great detail about each type of person and describes how and what they attribute to help the trends reach their tipping point. For example, a connector is a person who knows everyone and has connections to almost anyone, however without the maven to spread the information to the connector, there would be nothing to let the people know. In The Tipping Point, it also talks about three laws every trend or epidemic must follow. The first of the laws is the law of the few, it says that it only takes a small group of people for the rest of the public to want something. The second is the stickiness factor. This describes the aspects of the trend or epidemic that allows it to not only tip, but continue to have success after it has reached the tipping point. Last in the three laws is the power of context. The power of context explains that the environment affects people more than they believe it does. As long as a trend follows and has all of these laws and gets out to the right people it will tip and become an everyday part of our society. All though out Malcolm Gladwell’s The Tipping Point, he uses a vast amount ofShow MoreRelatedThe Tipping Point By Malcolm Gladwell1358 Words   |  6 PagesPrecis 4 In chapter three of his book, The Tipping Point, Malcolm Gladwell, a five time New York Times best selling author, asserts the idea that â€Å"the Stickiness factor† is important in getting people s attention and says that the content of the message matters. He develops his claim through the development and history of Sesame Street and Blue’s Clues, the addition of a map on a Tetanus Shot brochure, a little gold box to a mail order for a music company advertisement, and additionalRead MoreThe Tipping Point by Malcolm Gladwell724 Words   |  3 PagesAfter reading The Tipping Point, I have learned many important â€Å"tips† in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: â€Å"the Law of the Few†, â€Å"the Stickiness Factor†, and â€Å"the Power of Context†. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable. In the opening chapter, Gladwell talks about the increaseRead MoreThe Tipping Point By Malcolm Gladwell1761 Words   |  8 PagesInnovation Practices in ‘The Tipping Point’ by Malcolm Gladwell Case: Hush Puppies Crime Rate in New York The book begins with the narration of how the sales of once forgotten Hush Puppies brand just suddenly improved in a short span of time. Here there was no effort on the part of the management, as in like they never applied the principles of sensing or envisioning to help boost the sales of their brand. However, the trend was set forth unknowingly by some club goers. It would be justified hereRead MoreThe Tipping Point By Malcolm Gladwell1002 Words   |  5 PagesThe Tipping Point, written by Malcolm Gladwell, attempts to explain how epidemics start. Malcolm Gladwell defines The Tipping Point as, â€Å"the moment of critical mass, the threshold, the boiling point. This book looks into that point in which ideas someone has, products being sold, and messages from shows spread in the same way a virus does. There are three aspects described in this book which are The Law of the Few, The Stickiness Factor, and The Power of Context. The Law of the Few is describedRead MoreThe Tipping Point By Malcolm Gladwell1471 Words   |  6 Pageseffect, the small world theory, or even the laws of gravity, these entities shape reality. In the book The Tipping Point, Malcolm Gladwell analyzes an effect he coins the â€Å"tipping point†. The â€Å"tipping point† essentially is the point at which small, seemingly insignificant changes become significant enough to cause a large and often times important change . Throughout the text of this novel, Gladwell explores this notion more in-depth; he utilizes real world examples such as the re-emergence of Hush PuppiesRead MoreEssay on The Tipping Point by Malcolm Gladwell754 Words   |  4 PagesThe Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. â€Å"Tipping† is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining â€Å"tippingâ⠂¬  with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining â€Å"tipping† with a medicalRead MoreThe Tipping Point Essay614 Words   |  3 PagesSummer Reading Essay In The Tipping Point, by Malcolm Gladwell, the tone clearly drives the strategy to be logos. Logos is an exceptional rhetorical strategy as it persuades the reader, not through the use of emotions and feelings, but rather through the use of logic and reasoning. There exists an energy in the style in which Gladwell writes that has the power to persuade the audience to believe what he believes in, the Tipping Point. Gladwell does not only give us his theory on how epidemicsRead MoreAnalysis Of The Tipping Point1047 Words   |  5 PagesThe Tipping Point Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, MalcolmRead MoreThe Tipping Point: Rhetorical Analysis Essay813 Words   |  4 PagesThe Tipping Point: Rhetorical Analysis Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of â€Å"connectors†, saying that they have a â€Å"special gift for bringing the world together (page 38)†. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called â€Å"connecters†Read MoreThe Tipping Point : How Little Things Can Make A Big Difference1219 Words   |  5 Pagesâ€Å"The Tipping Point: How Little Things Can Make a Big Difference†, by Malcolm Gladwell. Malcolm Gladwell talks about how many different trends can either be a huge success, or how they can flop. Gladwelll argues that there are a number of patterns and factors that influence trends faster than average. Malcolm talks about popular children shows and suggest that you can find proc esses involved are similar. There are new ideas introduced in this book that include a wide variety of sources. Gladwell ends